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For the first time ever Toca Boca’s beloved series, Toca Life, is coming to life in a collection of products for kids 5-9 —exclusively at Target. With clean lines, a bright color palette boys and girls will love and unexpected quirky details, the line was made with the same creative principles we’ve become known for in our digital toys.
Toca Life: World is the new app where you can create your own world and play out any story you like. This mega-app brings all of the Toca Life apps (City, Vacation, Office, Hospital and more) together in the same space. Now everything is connected in one massive world of play.
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- Toca Boo puts kids in charge of spooking — which is timely at Halloween, but also a topic that’s good to think about for young kids at any time of the year. Hear from play designer Chris Lindgren about how engaging in scary but safe play may help kids to learn to manage emotions and become confident when taking on new challenges — useful.
- Toca Life World has a shop where more than 50 locations, 300 characters, and 125 pets are available for purchase. With different prices from small to big, you can decide to add a little or a lot. We’ll always be updating with more locations, characters and crazy things to do.
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The collection includes apparel, accessories, decor and activity books that take your kids’ favorite elements from Toca Boca off the screen and into real life. True to our belief in the power of play, we’ve injected fun and silly elements into everyday items — making playthings out of everything.