2 Roots Beer
Some in the craft beer industry have worried about how legal cannabis will impact their business. But can’t we all just get along? That’s the goal of Two Roots Brewing Co., which is promoting the world’s first line of CannaCrafted non-alcoholic THC and CBD infused craft beer.
“We’re excited by the potential for Two Roots Brewing to be the first to market, offering products infused with THC and CBD, with the ultimate goal of normalizing the consumption of cannabis-infused products, especially given the recent announcements of potential development from the former Blue Moon founders and Constellation Brands, as well as its investment in Canopy Growth,” said Timothy Walters, president of Cannabiniers, a company focused on patenting natural, flower-based extraction technology and owns Two Roots Brewing.
While that might skirt the line of “beer” too much for some, the pitch is certainly appealing: “Offering a line of beverages to fit anyone’s preferred beverage choice within the rapidly expanding cannabis market that have been responsibly formulated to emulate the effects of alcohol, micro-infused, onset within 5 to 10 minutes and dissipation in less than two hours.”
Brewed in California and infused with THC and CBD for the Nevada and California markets (with other legal marijuana states to follow), Two Roots’ initial product offering consists of five styles including Lager, Stout, New West IPA, Blonde Ale and Wheat — with a “Tribute” style beer that tastes like cannabis to immediately follow.
How does this work?
Give thanks for this Straight Drank by Two Roots and Jetty Extracts™. The taste and smell of this cannabis crafted beverage flood your senses as soon as you release them from this tinny. You’ve just cracked open a new portal to true enlightenment. Starting in September, Two Roots’ non-alcoholic beers will be available in 145 BevMo! Stores throughout California. 15, 2019 at 2:00 PM by Press Release.
Two Roots is built on the manufacture and design technology of Cannabiniers and will be the only line of craft beer in the United States using this state of the art technology for de-alcoholizing beer. Once the beer is brewed, it gets sent to the De-Alcoholization plant, located in San Diego, which removes the alcohol from the product while maintaining all the top notes of flavor, smell and appearance of the craft beer. This is a European technique, and Cannabiniers says this plant is one of the only places in the country doing it.
Oh, and because the products is non-alcoholic, TTB approval wasn’t an issue.
“After two years of research and development, we are thrilled to see our creations on product shelves in July. Our portfolio is continuing to expand and we are proud to be providing the highest quality products made in the USA and changing the perception of consuming cannabis and the entire industry,” said Director of Product Development, Kevin Love of Cannabiniers. “We are committed to offering products that consumers are demanding, and we are proud of both lines being released.”
SAN DIEGO – Cannabiniers announces today the expansion of its pioneering brand of cannabis-infused craft beer, Two Roots Brewing Co., with the release of two new seasonal styles Mango Dango and Grapefruit Fight. Born and brewed in Southern California, the new non-alcoholic, THC-infused craft beer flavors are available for purchase at dispensaries across Nevada and California.
Two Roots’ core product offering consists of three styles; lager, IPA, and wheat, each holding the top three SKUs of infused beverages in Nevada according to Headset, and are rapidly capturing market share in California. Two Roots’ Mango Dango and Grapefruit Fight are the first seasonal THC-infused craft beers, and offer a delicious alternative to its portfolio. For the IPA fan, Mango Dango is hoppy with mango infusion, while Grapefruit Fight is a true radler combining traditional lager and grapefruit.
“We’re thrilled with consumer response to our core Two Roots styles and are excited to expand our variety, offering refreshing fruity flavors,” said Maikel van de Mortel, EVP of Marketing of Cannabiniers. “Cannabis infused beverages are the fastest growing sector in the industry and we’re proud to be category leaders with Two Roots. Our craft beers not only taste great, but offer a quick, elevated experience for discreet and seamless integration into everyday life—helping you stay zen.”
Delivering a consistent dose of THC through patent-pending technology, Two Roots non-alcoholic, cannabis-infused craft beer replicate a traditional alcohol experience in each and every tinny. Two roots significantly speeds up the onset of effects for a controlled experience, while maintaining a true craft beer taste with lower calories, and no hangover.
The launch of the seasonal flavors comes on the heels of Two Roots release of a limited edition PRIDE themed tinny, available in select dispensaries with proceeds benefiting local chapters of the LGBT Community Center.
Two Roots seasonal flavors will be available for purchase individually or in a case of four across dispensaries in Nevada and California.
For more information about Two Roots, please visit: www.tworootsbrewing.com. For more information about Cannabiniers and its other products, please visit: www.cannabiniers.com
2 Roots Beer Brewing
About Two Roots Brewing Co.
Two Roots Brewing Co. are makers of high-quality craft beer — traditional alcoholic and non-alcoholic, as well as cannabis-infused non-alcoholic beverages. Two Roots’ traditional offering consists of three classic styles, including: Lager, New West IPA, and Wheat. Combining passions for craft beer, science, innovation, and social responsibility, Two Roots Brewing has created a new class of adult beverages poised to change the beverage and cannabis markets. Two Roots has sourced master brewers as well as the first of its kind manufacturing and design technology to enter the United States. Through this union, consumers are given a responsibly formulated beverage that inspires positive shifts in perceptions of consumption for both medical and adult-use users. For more information, please visit www.tworootsbrewing.com
About Cannabiniers
Two Roots Beer Near Me
Cannabiniers is a developer of global cannabis brands that revolutionize the industry with first to market, patented, safe, natural and fast acting infusion technology. The company believes the future of cannabis consumption is dependent upon products that normalize personal and social usage without changing lifestyle patterns and behavioral norms. Cannabiniers leads the public opinion shift by creating micro-dosed products that provide an elevated experience while in perfect alignment with various personal and social lifestyle occasions – laying the groundwork for consumer trust. For more information, please visit www.cannabiniers.com